Moving into world of freelance I wanted to differentiate from the norm. A freelancer in the overcrowded space of Digital marketing I wanted to have a personal identity, an approach different to others.
Many differentiate by sector target. Pritesh Patel does this incredibly well within the Digital marketing space as he focuses on the construction sector. Although this was a consideration of mine, I decided to differentiate based upon my personal identity and branding in a hope of targeting local clients who struck an infinity with my personality & approach.