I’ve acquired, grown and sold dozens of websites over the years, including a full portfolio exit in 2021. The detail below covers how I work, what I offer, and results from client sites and my own portfolio.
Acquiring existing, aged websites is one of the most underused strategies online. I built and operated a portfolio that reached a combined yearly traffic of more than 12 million visits before a full exit in 2021. I understand what makes a website valuable and can help you acquire sites that improve your business.
Why spend thousands trying to earn search rankings from scratch when you can buy aged, established websites in your niche? I have over 10 years’ experience investing in this area, and the aim was typically a return within 18 months of purchase.
Examples of acquisition success
I bought and sold more than 40 websites over the years. I looked for safe, consistent investments, and I can help you do the same.
Bought, grown, sold
Bought for $6,000 in 2016. Turned from an AdSense informational site into a subscription worksheet site for teachers, then sold for a seven-figure USD sum.
2019 acquisition
Acquired in September 2019. Over 70 pages of new and revised content drove substantial organic growth, with overall spend on track to return within 18 months.
Adding content to aged websites
Analytics snapshot from one of the educational sites I owned. A content strategy took it from near zero to around 10,000 visits a day within a year. Aged sites with existing traffic carry trust signals in Google, so you can often rank and grow faster than starting from scratch.
How I can assist
I know the web and stay up to date with Google’s ever-changing ranking factors. I can help you make smarter investments through that industry knowledge. Acquisitions are largely safer bets when bought at the right price. The domains have usually been registered for several years, the sites often have a large number of natural links, and key rankings may already be in place. Think of it as investing in a house in a good area: at the right price, the value is only ever going to go up.
I can help in a few ways. Have you identified a website you may be interested in and just need a second opinion? I can put together an analysis report and grade the acquisition, so you have some reassurance before you buy.
Or are you an investor?
You might be an investor looking to diversify your income streams and move into new industries. I can help you identify website purchase opportunities and support you through the entire process.
Here is a snapshot of how I can do this
1: Analysis of your industry/niche.
2: Collation of potential websites for investment
3: Outreach to website owners
4: Negotiation
5: Acquisition
Once you have acquired the website, I can help with content strategies, sourcing writers, website migrations and any other way to improve it. Investing in new content and growing traffic can cut your payback period down significantly.
Property rental yield is typically around 8% every year. On website purchases, I aimed for a return within 12–18 months.