Speaking to any freelancer they will tell you that initially turning down a potential client is one of the most challenging actions you can take.
With anything you invest time in, getting started is perhaps one of the hardest notions. Waiting for the ‘right time’ and not just going for it might not be the best way as you could keep putting it off forever. Sure there’s a sensible time to do everything, and everyone has different ways of working, and time management, but you need to work out the best routine for you, and your family and go with it.
How many ex colleagues do you keep in touch with? Whether it’s Facebook, phone call, text messages or perhaps face to face? I assume the number is quite small.
Ex colleagues should never be underestimated. As humans we hate delving into the unknown. Instead we retreat back to what we know well. Tried and tested methods of individuals you know and trust. Those friendly faces, high achievers, people you’ve heard nothing but good things about. How many companies have you worked in where the senior members of staff have come from the managing director’s old company? Football managers take players from one club to another (Harry Redknapp and Niko Kranjčar anyone?) as they know the character and work ethic of the said individual. Reputation management in this way is done across the globe.
Excess always worries me or should I say individuals who do things to the excess. The gym, work, alcohol all spring to mind. Freelancers can be victims of excess too. I alluded to this within my ‘Making time to create side projects’ post but wanted to dig a little deeper.
Being just a freelancer may be the most lucrative work you can do now but you also need to assess longevity and the times when you are not working. Billable time is billable time. Freelancers cannot create time.
Moving into world of freelance I wanted to differentiate from the norm. A freelancer in the overcrowded space of Digital marketing I wanted to have a personal identity, an approach different to others.
Many differentiate by sector target. Pritesh Patel does this incredibly well within the Digital marketing space as he focuses on the construction sector. Although this was a consideration of mine, I decided to differentiate based upon my personal identity and branding in a hope of targeting local clients who struck an infinity with my personality & approach.
When anybody thinks of part time at work they immediately think this is only reserved for child care. Unfortunately this is the society we are a part of. For those working on side projects or wanting to delve into the world of self employed then going part time offers the safety net you may be looking for.I’ve personally done this since January and it’s given me the platform to not only work on my own projects, but also take on further freelancing gigs.