Since becoming a freelance consultant my strategy has always been to find my ‘community’. Think of your community as your niche or target market. The industry is oversaturated with ‘Full service’ Digital Agencies who can be more keen to grow as opposed to servicing their clients.
I saw the opportunity to be a local voice who predominantly helps businesses local to Leeds & Wakefield. Those who have been left behind by agency growth or perhaps not attractive enough on the Agencies client roster. My approach was to nurture this community and become the leading consultant within my small area.