Ryan

Since becoming a freelance consultant my strategy has always been to find my ‘community’. Think of your community as your niche or target market. The industry is oversaturated with ‘Full service’ Digital Agencies who can be more keen to grow as opposed to servicing their clients.

I saw the opportunity to be a local voice who predominantly helps businesses local to Leeds & Wakefield. Those who have been left behind by agency growth or perhaps not attractive enough on the Agencies client roster. My approach was to nurture this community and become the leading consultant within my small area.

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There’s no denying business is hard. I would say to anyone asking the most difficult part of self-employment is how it’s constant. Sure I can take a break in the middle of the day to mow the lawn or exercise but every single weekend I will start my day by making sure everything is running smoothly.

Business never gets easier as you constantly challenge yourself to grow. Whether that’s improving your client set, working fewer hours or building processes for the least enjoyable parts; continuing to progress is important for self-development and worth.

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We have all heard the saying “a healthy work/ life balance”, it is something that has been used for generations, and is still said regularly today. But in the digital age that we operate in now, is the idea of “balance” still achievable or is it simply unrealistic?

As a freelancer I have come to understand that what works best for me is the idea of work/life solidarity; it is finding something I am passionate about and integrating that into my life. Never mind your work/life balance; time split equally across two worlds. I strive for a merging of all the things I am enthusiastic about, for me, it is all about blurring the boundaries.

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Reading Time: 6 minutesAs a business, reaching your goals and targets is everything. There will come a time where you will be looking to hire outside assistance to help you on your way, and knowing what sort of support will suit your business best can be the key to success. Whether you want to hone in your digital marketing strategy or work on your content marketing plan, being well versed on the pros and cons of hiring an agency vs. a freelancer will ensure you are making the right choice for you.

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