PPC Management Services

A poor paid search campaign is the equivalent of burning money in front of Google’s head office.

Getting PPC right can transform your business, but if not done correctly, it can quickly drain your budget. With over 14 years of experience managing PPC campaigns, I’ve worked with clients of all sizes, helping them achieve measurable growth in sales and enquiries. My expertise ensures that your campaigns are tailored to meet your unique business objectives.

What I Offer

You’re here because you’re looking for professional PPC management to improve your paid search campaigns. Choosing the right person to manage your budget is crucial, and I’m here to make that decision easier.

My goal is simple: to increase your sales or enquiries while delivering a strong return on investment for your ad spend. Here’s what I bring to the table:

• Boosting Enquiries and Sales: My primary focus is growing your business by delivering high-quality leads and driving sales. I’ve successfully achieved this across various industries and budgets.
• Driving Qualified Traffic: My campaigns focus on attracting the right audience, targeting relevant keywords that convert into business.
• Maximising Return on Ad Spend (ROAS): Every penny of your budget is spent with your goals in mind, ensuring optimal performance and ROI.
• Cost Efficiency: I monitor campaigns closely to eliminate wasted spend on unprofitable keywords and audiences.
• Data-Driven Insights: Decisions are based on measurable data, ensuring campaigns are adjusted for maximum effectiveness.

How I Work

Every successful campaign begins with a clear understanding of your business, your goals, and your audience. I recognise that no two businesses are the same, and every industry has its own nuances. That’s why I take the time to learn about your business before setting expectations.

I pride myself on honesty, transparency, and a results-driven approach. If I believe PPC isn’t the right fit for your business, I’ll tell you upfront. I’m interested in building long-term relationships and delivering genuine value.

A typical PPC campaign includes:

• Understanding your business and objectives
• Assessing your current position (traffic, rankings, and past campaign data)
• Competitor and industry analysis
• Landing page recommendations or optimisation
• Comprehensive keyword research
• Campaign creation and implementation
• Conversion tracking setup
• Ongoing campaign management and daily refinement
• Regular reporting and performance reviews

My PPC Consultancy Services

As an independent consultant, I offer flexible services tailored to your specific needs. Whether you require full management, campaign setup, or training for your in-house team, I can adapt to your requirements.

Here’s how I can help:

• PPC audits and optimisation
• Strategy development
• Full monthly PPC management
• One-off campaign implementation
• Analytics and tracking integration
• In-house PPC training
• Recruitment support for PPC roles
• Setup and management of Google Ads and Bing Ads accounts

Why Choose Me Over a PPC Agency?

Many agencies prioritise growth and profit margins, often at the expense of client results. As an independent consultant, I’m focused solely on delivering exceptional results for your business.

• Hands-on Expertise: All campaigns are personally managed by me, not delegated to junior staff.
• Proven Experience: 14 years of PPC expertise, managing budgets exceeding £100,000 per month as well as smaller, leaner budgets of £500 per month.
• Direct Communication: No layers of account management; you’ll work directly with me.
• Client-Focused Approach: Your success is my priority, not chasing agency growth targets.
• Transparent Pricing: Flexible billing options based on day rates or specific deliverables.

Where am I based?

I have worked with clients based across the UK ranging from Manchester right through to London however if you would prefer a local friendly face then I am commutable to the following areas of Yorkshire.

• Leeds
• Wakefield
• Huddersfield
• Sheffield

Let’s Get Started

I work with businesses across the UK, from local enterprises to nationwide brands. Whether you need a complete PPC strategy or just a fresh perspective on your campaigns, I can help you achieve your goals.

If you’d like to discuss your PPC needs, feel free to get in touch today. Let’s create campaigns that truly deliver results.